207: The Inside Details of How to Become an Influencer with Mae Karwowski of Obvious.ly

Today on the podcast we welcome Mae Karwowski, the Founder and CEO of Obvious.ly, a technology-driven influencer marketing platform that launched in 2014. In this episode, we are talking all about building a business from the ground up. Mae shares how she scaled her company to over 20 employees without any outside funding, as well as her experience working as a woman in the tech industry today. But for the most part, we really hone in on influencer marketing; what it’s really like working in that space as an agency and how you, as an influencer or brand, can work with an agency like Obvious.ly and start making a little money! Mae is an absolute badass with heaps of insight, tips, tricks and advice. The influencer marketing landscape has truly evolved over the past four years and Mae gives us an overview of how influencer marketing started, the progressions it has made, and where it is today. This is a really exciting and rapidly growing marketing road to be on today and we can’t wait to share what Mae has to say on this. If you are a brand looking to partner with influencers, or an influencer looking to partner with brands – then you’re going to love this one! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.