094: How to Give, Give, Give Without Giving It All Away

You all know by now that we have built Think Creative Collective on the “free-free-free marry me” model. We talk about it all the time. It is basically built on a foundation of giving a whole bunch of content, knowledge, and strategy away for free so we can build a community of addicted and raving fans. People often think that if they give so much away it is going to decrease the amount of sales they are ultimately going to get, and we have seen literally the opposite effect. It has only helped us grow our audience and our sales. It has also enabled us to create a community where our audience can be sure to find the answers they need instead of a dead-end, and people really value that.  So what we want to talk about today is why we decided to use that model and how you can structure your own business to do the same. We also want to go over why it is very important to bust the myths behind giving away content for free. Inside this episode we will focus on answering all of y’awls questions surrounding the topic and give you the inside scoop about the actual effects to our business that this model has created for us so you can be more confident in what you are providing your audience, for free. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.