037: How to DIY Your Website Copy with Claire Swinarski

Today on the podcast, we have Claire Swinarski who is a copywriter and content marketer for creative entrepreneurs. She has been featured in the Washington Post, Seventeen Magazine, Bridal Guide, and many other amazing magazines and publications around the country. Claire is based out of Wisconsin and she pretty much loves burrito bowls, so we like her. She is a girl after our own burrito loving hearts. In today’s episode, Clair is going to break down a lot of stuff that many of you need help with, like copyrighting. First, we are figuring out how to dive into knowing your ideal client, because you have to start there before you even know what to write in the first place. Next, Claire walks us through the pages that you probably should have on your website and others not to even worry about, as well as how to actually break down what goes on that website itself. Claire also gives her tips on how to avoid that copy overwhelm, and how to stay true to yourself in your own copy so that you can repel the “wrong kind” of people. Make sure you listen all the way to the very end because she gives some really quick tips on how you can update your copy today and not be so stressed about it anymore. If this is your jam and you need a refresh for your website, then be sure to give this one a listen. Hunker down, put your socks on, we are going to get started! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.