023: Becoming an Instagram Influencer (even with a small following) with Lauren Taylor of Trend Magazine

Today on the podcast we get to chat with Lauren Taylor of Trend Magazine and Lauren is such a sweetheart! We have known her for almost a year now and have been following her and all she does with her magazine. We are absolutely thrilled to see her growth and all of the amazing accomplishments she has had in such a short time. We dive into the super sexy topic of becoming an Instagram influencer. We get a ton of questions about this and many people wanting to incorporate being an influencer into their brands. Lauren shares exactly how she has been able to nail down big brands like Aerie and Campbell’s Soup. She breaks down all the steps that she takes in initiating that conversation, how to build that foundation, how she plans out her content calendar and takes the images, plus all of the tips and tricks that she has been using to grow the influencer side of her brand. She even reveals why she does not actually call herself a “social media influencer” and how that can actually have a better impact on your brand. So get your notebook out because there are a lot of action steps in this episode, seriously! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.