QPilot - How to Create a Better Subscription Program
This episode is brought to you by Sendlane. Matthew says, “regardless of your industry, if you’re thinking about subscriptions or if you're already doing subscription, you should, think about and collecting data on these two things: one, what people like or don't like and two, the reason people subscribe and why people cancel. Understanding those two components is critical because they can influence each other immensely.” Today we interview Matthew Holman, Co-founder & Head of Growth for QPilot. QPilot unleashes Scheduled Shopping like Subscribe and Save or Automated Replenishment to work with any platform and any customer experience. In this episode, we’re given trends & insights and strategic and tactical best practices that you can use right away to enhance and grow your subscriptions. We also cover some growth advice for other SaaS companies. We discuss: * His gratefulness for his opportunity to join QPilot * Overview and origin story of company * SaaS growth advice, including building with the customer * Trend and insights in subscription, including growth, popularity, and fatigue * Best practices including what data you should collect, flexibility, LTV, and how you should approach problems with your subscription strategy * People subscribe because they love your product, but why do they cancel? Hint: customer experience. * How long, on average, do people stick around? * Why they prefer percentage versus usage fee * Their launch checklist * How to prepare for a subscription strategy * Why they don’t like the term subscription instead they like “Scheduled Orders” * How to work with QPilot Join Ramon Vela and Matthew Holman, as we break down the inside story of QPilot on The Story of a Brand. For more on QPilot, visit: https://qpilot.cloud/ Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!