#228: Journey to Chief Content Officer at SailGP with Melissa Lawton

Google: How do I work close to the action in the sports industry all over the world?A: Follow Melissa Lawton’s career journey.If you’ve ever wondered what it’s like to work in the social and broadcast side of sport, you’ll love this chat with the Chief Content Officer of SailGP, Melissa Lawton.Learn how Melissa’s career started at the Sydney Olympics, took her to India, China, Austria with Redbull, New York with Meta, and now London.So many lessons on growing new audiences, working in TV, grabbing new opportunities, insights into SailGP, and much more.Melissa’s experience:Chief Content Officer at SailGP in LondonHead of Production Meta (Facebook/Instagram) based in NYHead of Live Red Bull TV based in Salzburg Senior Producer Commonwealth Games based in New DelhiProducer and Sports Programming Manager Beijing Olympic GamesManager Sports Programming and Producer Sydney Olympics GamesSports Journalist The Age MelbourneProducer V8 Supercars Network Ten Sydney2002 FIFA World Cup in JapanWe cover:(04:56) - SG Community Update(09:51) - An introduction to SailGP(20:09) - Melissa's Career Journey(40:54) - The skills needed to be the Chief Content Officer at Sail GP(46:02) - Newsletters recommended by Melissa(55:40) - Ask SportsGradAdditional episodes you might enjoy:#50 - Finn Bradshaw (ICC) - How cricket.com.au was built#148 - Andrew Ryan (FIBA) - How to sell sports media rights#171 - David Pryles (Hockey Australia) - How to make an immediate impact as the new CEO*Want to stay up today with all the latest job opportunities, Q&As with professionals, new podcasts, and networking opportunities? 👉 Subscribe to the SportsGrad NewsletterGot a career problem you need help with? Become a SportsGrad Member and join ASK SPORTSGRAD every week. You’ll get access to our entire bank of exclusive ASK SPORTSGRAD recordings, plus join a global network of future and current industry leaders, and be able to join our Talent Collective to get hired easily.👉 Become a SportsGrad MemberLooking for a job? Check out the new go-to job board of the industry.👉 Discover SportsGrad Jobs*This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.auThanks for listening! You’re all legends. Hosted on Acast. See acast.com/privacy for more information.