The Three - and only three - Pricing Strategies
The Soul of Enterprise: Business in the Knowledge Economy - Ein Podcast von Ron Baker and Ed Kless - Freitags
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There are only three pricing strategies: Skim, penetration and neutral. Price can be an effective way to compete for some companies. Think of Wal-Mart, Southwest Airlines, Costco, Dell Computers, or Timex watches, all use a penetration pricing strategy.
