Interview with Pricing Expert and Mentor: Dr. Reed K. Holden

We are honored to have the opportunity to interview Dr. Reed K. Holden, Founder of Holden Advisors, and a world-renowned expert in pricing. Reed had a major impact on Ron since he first read him back in October 1998. His book, co-authored with Thomas T. Nagle, The Strategy and Tactics of Pricing (STP) is a seminal work, adorning the bookshelves of anyone who takes pricing seriously. Ed and I have also had the pleasure of meeting and corresponding with Reed innumerable times, exchanging ideas, discussing various business topics, books, authors, and yes, even disagreeing with him, but never being disagreeable. He has become our distant mentor, adding immeasurably to our intellectual capital, for which we will never be able to repay him—except with endearing gratitude. You don't want to miss this interview!