Ep. 193, How To Build A Real Brand (Not Just A Business)

Do you want to attract die-hard fans and turn them into loyal customers?  The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification.  You Will Learn, How To You Build A Brand With High Repeat Rate What Types of Content Resonate the Most The Power Of A Tag line What You Need to Know About Technology  And more! "Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone Links Ezra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/ Ezra Firestone, https://smartmarketer.com/about/ Follow and Tag @EzraFirestone on Socials   Time Stamps 01:10 Ezra Begins With His Family History 05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone  05:46 What Is A Real Brand? 11:42 The Faceless Brand Is Dying 17:16 "The How": The Engage And Filter Method 20:45 Video Tips and Winning Formulas 23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product."  Ezra Firestone 36:57 Molly Speaks To Those Looking For Direct Response Results 31.43 Other Content Strategies For Building A Brand 33:03 The ICOSA System 37:40 A Note About Technology 39:38 Brand Identity Affirmation 47:06 Amplification: This Is How You Create Engagement 49:36 It's About Resource Generation 51:08 We Can Help You Do This: Train My Social Media Manager 55:00 There Are Two Types Of Businesses YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at [email protected], and don't forget to…Serve the World Unselfishly and Profit.