Posting natively on social media platforms and why it matters

Do you understand the term 'native' when it comes to social media? After this episode you will, and you'll also understand the value of posting native content on your social media. Not only can posting natively increase your engagement, it can increase your reach too, as discussed. But this podcast also talks about when NOT to post natively, and how to create native elements to drive traffic to content outside the platform. Enjoy!