What it Takes to Compete on Amazon as an FBA Seller

When it comes to competing on Amazon, you can only control yourself and what you're doing proactively to drive growth for your products.  In this episode, Stephanie Fox, Thrasio's Chief Operating Officer, talks about what it takes to run a successful FBA brand on Amazon, how to handle competitive product categories, and mitigate against suspensions. She also weighs in on how she thinks strategically about product success is the marketplace and what she would do if she were to launch a new product on Amazon today. 

Om Podcasten

There are plenty of podcasts out there that cover how to sell on Amazon and, even though Thrasio certainly knows a thing or two about that, we're pulling back the curtain on the full operation. From acquiring FBA businesses to stabilizing, optimizing, and scaling each brand, we take a broader look at the process while sharing insights into Thrasio's rapid growth. In our first season, Ali Aleisawi (Employee Experience Manager), Mike Platco (Head of Social Media & Content Creator), and Yonny Reichel (Marketing Growth Manager) will be joined each week by a different member of team Thrasio - each of whom play a crucial role and come equipped with a lot more to discuss than ‘best practices’.