How to Scale & Grow Your Brand

Running and growing an FBA business takes a lot of entrepreneurial drive. There's more to it than picking the right inventory and increasing margins.  This week, the guys are joined by Michael Smith, Director of Brand Management, to discuss his own experience successfully scaling and growing an ecommerce company for 5 years before joining Thrasio in 2019. Using his own entrepreneurial background and expertise, Michael talks about how the lessons he learned as owner and CEO help him empower his team at Thrasio and how FBA sellers can employ the same key strategies in their own businesses.

Om Podcasten

There are plenty of podcasts out there that cover how to sell on Amazon and, even though Thrasio certainly knows a thing or two about that, we're pulling back the curtain on the full operation. From acquiring FBA businesses to stabilizing, optimizing, and scaling each brand, we take a broader look at the process while sharing insights into Thrasio's rapid growth. In our first season, Ali Aleisawi (Employee Experience Manager), Mike Platco (Head of Social Media & Content Creator), and Yonny Reichel (Marketing Growth Manager) will be joined each week by a different member of team Thrasio - each of whom play a crucial role and come equipped with a lot more to discuss than ‘best practices’.