I'm not saying don't put great effort into building an amazing brand and of course creating compelling brand messaging. Hell, I wrote the book on it. But I am saying that it's actually not about you or your business. It's about aligning how your ideal customers see themselves with your brand. Find out why it's important and how to do it in this episode. Contact Jeffrey –  Website Books   Watch my TEDx LincolnSquare video and please share!  Valuable resources to help you – Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Host Jeffrey Shaw is a Business Coach, Keynote Speaker, TEDx Speaker, and author of LINGO and The Self Employed Life. Also, Founder of The Self-Employed Business Institute, The Exceptional Business Academy and responsible for dedicating May 4th as National Self-Employed Day on the U.S. National Calendar. Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.