891: Caleb O’Dowd – Creating Offers That Are Hard to Refuse: Multi-Channel Marketing

Generally speaking, the listeners of my show – my coaching clients, and the students of the Self-Employed Business Institute – tend to be pretty gentle marketers. They are driven by purpose, heart-centered, and doing business with a soul. However, they may be too passive in their marketing. To improve their marketing, it's important to advocate for themselves more. In today’s conversation with Caleb O’Dowd, we discuss the importance of multi-channel marketing and reaching audiences through various platforms. Caleb emphasizes the need to understand our target audience, tap into their sense of urgency, and use multiple touchpoints to break through the noise. He also introduces the concept of the "Mafia offer," which focuses on removing objections and creating an offer no one can refuse. Tune into today’s episode to learn the significance of targeted communication, leveraging multiple channels, and crafting compelling offers to provide effective solutions to our audience.   Caleb O'Dowd is a nine-figure marketing and advertising expert, author, speaker, and the founder of Multi Channel Marketing, a company designed to help business owners optimize and scale in a sustainable way using a unique combination of online and offline marketing channels. Over the last 19 years, Caleb has generated over $160,000,000 in sales for the companies he owned and operated. He is the author of the forthcoming book, Relentless: The Ultimate Multi Channel Marketing Funnel.   A high school dropout turned carpenter turned entrepreneur, at the young age of 21, Caleb moved from Ireland to Miami to learn from Gary Halbert, one of the greatest direct response marketers and advertisers of all time, and the risk he took paid off. Over the next decade, Caleb became one of the leading direct marketing advertisers in America. In the online space, Caleb became known for creating some of the most profitable webinars in the history of the Internet, with recent webinars topping over $20,000,000 in sales. Today, Caleb dedicates his time to helping Internet business owners utilize the methods and strategies he teaches to generate improvements in sales, profits and return on ad spend in just a few days. Originally from Ireland, Caleb lives with his family in Miami, Florida.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Caleb O’Dowd, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – MultiChannelMarketing.com SalesFunnelSuperHacks.com Caleb O’Dowd on LinkedIn (in/caleb-o-dowd-72029b9a) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you – ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.