581: Michael Stelzner - How to Become Well Known

Everyone knows I’m always looking for new ways of leveraging my expertise. Creatives often believe that the way to becoming well known in an industry is to start with creativity and then strategize around that. But what if we have it backwards? What if first we start with the science behind success and then apply the craft?  Personally, I’m great at creating content but terrible at sharing it. I’ve been open about my resistance to things like SEO and social media. But now is a great time to break those mindset blocks. Let’s begin to reframe our limiting beliefs as liberating truths. I truly want every single one of you heart-centered Creative Warriors to have the tools to step into the light and become well known in all the wonderful things you do. So that’s what I’m hoping my guest today will help with. Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. To learn why becoming well known should not be a destination but a strategy, download this episode now. THE WARRIOR OF COMPASSION “Whenever there is a disruption there is always an opportunity.” - Michael Stelzner Highlights - Anybody can become well known. Always start with the science- understand what makes people tick. Then add the creativity. There will always be someone out there who will resonate with your voice. Once you know what your audience needs, act on it without thinking.  People love hearing methods and processes.  Figure out how to be selected in order to accelerate. You can become well known without being vain.  The six steps to becoming well known: Depict: Storyboard what you want to happen. Research: Understand intimately who you want to reach and their struggles. Experiment: Discern quickly whether the message matches the audience. Augment: Take the successful data and develop them into your talking points, stories, and strategy. Make: Take everything you’ve developed and turn into a name for yourself. Sync: Build mutually beneficial relationships. Guest Contact - Michael's Website Michael's Twitter Michael's Instagram Michael's Podcast Michael’s Course Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn