558: Richard Buchanan- Wild Thoughts to Grow Your Business

I love discovering new ways of thinking, especially if it means finding creative ways to view my business from a different angle. Especially when things are going well, it can be difficult to see the things that might be holding your business back. The question then becomes, what can we do to see our business with fresh eyes?   Every once in awhile brands should do an internal health check. Not only to clear out what is not working, but also to find new ways of connecting with more clients. As my guests and I often say here on Creative Warriors, business is about human connection and not just the product. But sometimes it takes a bit of thinking outside of the box, or “thinking wildly,” to find the right answers.  To dive deeper into thinking I’ve brought on author and a founding partner of The Clearing, Richard Buchanan.  The Clearing was voted the UK’s best branding consultancy at The Drum’s Network Awards two years running. His work with brands including McLaren, Fitness First, Wimbledon and Ocado has won more than thirty industry awards, including D&AD and DBA Design Effectiveness. Richard’s book Wild Thinking provides readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. Start thinking wildly about growing your business; download this episode now.  THE HOURGLASS WARRIOR “We’re humans. We’re not machines.” -Richard Buchanan Highlights - The brands that work go straight to the heart of a human need and provide an emotional benefit.  Businesses need to pay attention to societal needs as well. Just because you’ve always done something, doesn’t mean it’s still valuable. Often, less is more. We’re often too close to our own business to be objective. It's imperative to refresh thinking.  There are benefits to not being perfect. Being human is important. It is important to be clear about what quality means within the context of your market.  Finding the right collaborators can accelerate your business. Guest Contact - Richard's Website Richard's Twitter Richard's Book: Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn