528: Brad Deutser – Finding Clarity

A lack of clarity can severely hinder the life of a creative professional. You can have a bunch of daily tasks and plenty of work to do, but without clarity, you don't have a clear idea of why you're doing it and how it will benefit your overall goal strategy. With clarity, you can stay flexible on the path to achieving each goal. Clarity of purpose, clarity of direction, and clarity of identity are vital to business and personal success.  Clarity helps you find your foundation and positively reach your desired destination. When we approached our 500th episode, I had to gain new clarity about the direction of the show and how I planned to serve this community moving forward. That re-focus and shift led me to develop a new philosophy which was to help people who needed creative solutions. A mindset that led me to develop 'business with a soul.' To dive deeper into clarity in business, I've brought on author, strategist, business advisor, Founder, and CEO of Deutser Brad Deutser.  Brad is the Founder and CEO of Deutser; an innovative consulting firm focused on helping organizations and their leaders achieve clarity to drive business performance, and the Deutser Clarity Institute, a think tank, idea accelerator and innovative learning lab. He is the author of Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance.  To find out how you can stop procrastinating and start creating, download this episode now. THE WARRIOR OF TRUTH  “Clarity is not an arrival point.” - Brad Deutser Highlights - Define the needs of your organization.  Start thinking inside of the box instead of outside of the box.  The DOPE process is Direction, Operations, People and Engagement.  Positivity as a catalyst for profitability in an organization.  The importance of strategic patience.  We are not products of our environment; we are products of our expectations.  The importance of design on clarity.  Guest Contact - Brad's Website Brad's Twitter Brad's Facebook Brad's Book: Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Mentions - The Other Wes Moore Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn