523: William Ammerman- Technology: Fear or Future?

There are aspects of modern technology and AI that could make us fearful. Companies and governments are using our data to influence us commercially and politically. Even scarier, we often aren’t aware of these actions because they are invisible. However, the new data-driven frontier gives us a lot to be excited about as well. Technology used to be available to a select few until it became accessible to the masses. The same thing is happening with marketing data: its abundance is leveling the playing field. As a small business, you can use it to personalize your message to your clients, connect the dots between advertising and purchases, and even create a movement.  To dive deeper into harnessing the power of data, I’ve brought on renowned technologist William Ammerman. He has a master’s from the UNC School of Media & Journalism and has completed post-graduate work in artificial intelligence at MIT. He currently serves as the Executive Vice President of Digital Media for Engaged Media where he manages digital publishing for a dozen consumer publications. To find your roadmap to our data-driven future, download this episode now. THE CURIOSITY WARRIOR  “Machine Learning moves us from prediction to prescription.” - William Ammerman Highlights - Fail quickly and fail forward. Data allows you to go from mass communication to mass customization. We now personalize messaging to the user. “Natural language processing” is how we talk to our machines. In the future “psychotechnology” that will learn how to persuade us. The Invisible Brand - as the consumer, we need to recognize that we are being persuaded by an algorithm.  AI could help with disease and education in the future. The Digital Oracle is the voice that is speaking on behalf of your business.   Guest Contact - William's Website William's Twitter William's Book: The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn