521: Sunny Bonnell- Unleash Your Rare Breed

The Creative Warrior community is made up of misfits; we’re people who think differently than our peers and often feel like outsiders looking in. It’s common to want to change the traits that make us different, but it’s precisely those special qualities that will make us the most successful in business and life. So how can we learn to embrace our imperfections? There is no step-by-step guide to success. In fact, following a guru or guidebook can stifle the gifts that we have to offer the world. To uncover your unique traits, you’re going to have to think outside the box. Look at the things that other people consider weaknesses, and see if they’re the things that set you apart. To dive deeper into figuring out your “Rare Breed,” I’ve brought on author and brand expert Sunny Bonnell. Sonny was named GDUSA “Top 25 People to Watch” and is an Inc. columnist. She’s also the co-founder of Motto, one of the top branding and digital agencies in the country that works with disruptors and innovators to build the next generation of brands. To learn about the seven vices-turned-virtues, download this episode now. THE WARRIOR OF COURAGE   “Either ‘no’ becomes the answer, or ‘no’ becomes the challenge.” - Sunny Bonnell Highlights - Remember the fire in your belly.  Be a “rare breed.” How do you make your vices a virtue? 7 Rare Breed Traits: rebellious, audacious, obsessed, hot-blooded weird, hypnotic, and emotional. The reason you’re hired is often the reason that you’re fired. You can own your “rare breed” traits in a quietly rebellious way. There are four questions to ask yourself: The first is, “What am I rebelling against?” It’s important to have a cause. “What needs to change?” You often have to be broke before you start feeling the need to make funny. “What do I have that no one else has?” Take the first step towards owning your voice and hearing your voice. “What’s the worst that can happen?” You would rather spend a life that you fought for something. Guest Contact - Sunny's Website Sunny's Twitter Sunny's Instagram Sunny's Book: Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different Sunny's Rare Breed Quiz Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn