The Key Account At Bellevue University: Liz Pettinger And Harvey Dunham

What does key account management look like in a major educational institution? We find out with host Harvey Dunham as he takes Liz Pettinger, the Director of Key Account Management and Operations at Bellevue University on to the show. Liz explains what she’s working on, what kind of environment she’s working in, and why strategic account management is the right approach for it. Being the only SAMA client who works in higher education, Liz gives us a unique perspective on the interesting interplay of B2B and B2C aspects of key account management in the context of higher education, corporate learning and development, career development, and succession planning. She also explains how SAMA has helped her team refine its processes and build more meaningful relationships with its clients.