No longer just a nice-to-have: Sustainability for SAMs

Sustainability (and, more generally, ESG – Environmental, Social and Corporate Governance) is top-of-mind inside your customer's C-suite. So as a SAM, you need to be prepared to have knowledgeable conversations about how your company can contribute to their company's corporate goals in this sphere. As Edmund Bradford (of Warwick Business School, The Good Growth Academy and Market2Win) says in the episode, you don't have to be an expert in sustainability issues. Simply being more knowledgeable than your competitors will be a source of incredible competitive advantage for years to come.