When and Why To Ask "YES" vs. "NO" Questions When Pitching and Selling Roofs (For Storm & Retail)

We've always been taught to get customers saying "yes" and agreeing with us, right? (See what I did there?) But when used excessively, or in the wrong way, it feels PUSHY. In this video, I teach how to easily get to YES by asking the right questions where the best answer is actually NO. When using this strategy, NO actually means YES. So customers let their guard down and trust you. Learn when and why to use YES vs NO questions that will get prospects leading themselves to the final YES when selling roofs.