#046: Sell Disruptive Products with CROSSING THE CHASM by Geoffrey A. Moore - Book Summary #24

Let's explore three key insights from CROSSING THE CHASM by Geoffrey A. Moore. This book is about how to market and sell disruptive products to mainstream customers. This includes any product or service that causes customers to have to change their behavior in a significant way. If it breaks with the status quo, or alters the normal routines of your customers, then it’s considered disruptive.If you’re an entrepreneur, marketer, product manager, or anyone else offering a market disruptin...