Episode 44 - Connecting brands to consumers with authenticity & humor with Val DiFebo

This week's episode features, Val DiFebo, CEO of Deutsch NY. We talk about her incredible journey and career at Deustch. She talks about how she brought mindfulness and fitness classes into the office, well before it became trendy. We talk about brands who don't take themselves too seriously and instead use humor to connect like the Popeyes, Chi-fil-a sandwich wars.