064: The Power of Account Based Marketing with Shahin Hoda

In this episode of The Remarkable Project Jay speaks with Account-Based Marketing (ABM) expert Shahin Hoda, about why client lifetime value is a crucial consideration when shaping an ABM strategy, how ABM addresses three main areas in driving growth, and the importance of being able to clearly identify target markets when assessing ABM options.Shahin Hoda is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He’s making that hap...