050: Mastering Your Brand Conversation with Kate DiLeo

In this episode of The Remarkable Project Jay speaks with brand architect and author, Kate DiLeo, about why finding your sweet spot as a business or brand is what attracts the ‘right’ customers for you, how conversations trump stories when it comes to compelling buyers, and the value of identifying where your ideal customers already hang out.Kate DiLeo is a brand architect and #1 international bestselling author, whose approach is rooted in the belief that brand is the path of least resistanc...