049: Unlocking Evolutionary Ideas with Ogilvy's Sam Tatam

In this episode of The Remarkable Project Jay speaks with Sam Tatam, author and behavioural science guru at global ad, marketing and PR giant Ogilvy, about why the question “where has this been solved before?” is so powerful in developing solutions, how businesses can enhance client trust by better understanding behavioural science, and the value of moments which communicate investment in customers.Sam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innova...