046: Being Remarkable in the Automotive Industry with Hayley Phillips

In this episode of The Remarkable Project Jay speaks with Hayley Phillips, a dynamic marketeer recently kicking goals in the automative space with Volkswagen, about why customer ‘life stages’ are key to looking beyond features and benefits, how data is transforming personalisation in the auto industry, and the importance of nurturing a creative culture internally and externally.Hayley Phillips has had an extensive career spanning many industries, including music, events, television and real e...