040: The Psychology of Marketing to Groups with Jay Van Bavel

In this episode of The Remarkable Project Jay speaks with psychology scholar, identity expert and esteemed author, Jay Van Bavel, about why great businesses don’t need to micromanage their people, how our need to belong and to be distinct can co-exist within groups, and the power of identity symbols in aligning people with your brand. Jay Van Bavel is an Associate Professor of Psychology & Neural Science at New York University, an affiliate at the Stern School of Business in Manageme...