036: Building a Profitable, Collaborative Experience with Ted Molter

In this episode of The Remarkable Project Jay speaks with Ted Molter, a seasoned marketing and PR pro formerly CMO of San Diego Zoo Wildlife Alliance, about why taking a strategic approach to authenticity is something more businesses should consider, how online experience can help contend with changes in offline behaviour, and the positive worth-of-mouth effects of intentional complaint handling. Ted Molter has been deploying marketing and PR skills in the attractions industry to advance...