029: The Process of Understanding your Customer with Keith Day

In this episode of The Remarkable Project Jay speaks with marketing and communications expert, and current customer and data lead for Australia’s BOM (AKA Bureau of Meteorology) Keith Day, about the importance of impactful thinking, why strategy should always lead tactics, and what deep listening actually means in a business context.Keith Day boasts over 35 years’ experience in marketing and communications, predominantly within consumer marketing, digital and social, and government environmen...