020: Creating Devoted Fans with David Meerman Scott.

How do we harness the power of human connection to create stronger and more valuable relationships with our customers and clients? David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including ‘The New Rules of Marketing and PR’, which is now in its 7th edition and has sold over 400,000 copies sold in English (having been translated into 29 languages).Now David says the pendulum has swung too far in the direction of superficial onl...