018: How to Give your Brand a Performance Review with Ben Johnston

In this weeks Remarkable Conversation we speak with Ben Johnston from Evocative. Ben and I look at the importance of doing a yearly performance review on your brand to ensure it is still telling the right story. Evocative is a brand design company based in Brisbane, Australia that work organisations to invent or reinvent brands to not only allow their clients to think and act more deliberately but also inspire a sense of forward progression that can drive growth and attract more of the r...