009: How to Sell 50,000 Tickets in One Hour with Jessica Ducrou

How can we turn a creative concept into an authentic product that thousands of people are hungry to invest their hard earned money into, months before they get to experience it, and which relies on relatively limited marketing? Jess Ducrou is co-CEO of Secret Sounds, a Live Nation partner, and producer of Australia’s premier festivals including Splendour In The Grass and Falls Music and Arts Festival along with its portfolio of companies including Secret Sounds Touring, Secret Service Ar...