004: Creating Value through Experience with Joseph Pine II

What would change in your business if you charged for admission? This week, Jay interviews B. Joseph Pine II, the co-author of the Experience Economy and director at Strategic Horizons. In this episode, Joseph argues why products and services are not enough in building a business that can organically grow through word of mouth. We discuss how companies can truly thrive if they focus on the transformation that their customers are seeking. He then shows us that when we do...