003: The Neuroscience of Amazing Experiences with Paul Zak

“People lie.” That is Paul Zak’s response to the traditional survey style ways in which we measure the success of immersive experiences. But what if there was a way to tap into the subconscious and measure what we are ACTUALLY feeling?Paul Zak, a world-renowned scientist, was one of the first people to integrate neuroscience with economics to create a new discipline of “neuroeconomics”. He is best known for his work around trust and immersive experiences and an author of the best-selling...