Rand Fishkin: SEO for small business (NEWBIE)

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb! Is it possible for small businesses to DIY their SEO? Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources? What are you top five tools that every search marketing or digital marketing business type must use? If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content? There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won’t work in a crowded market? What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank? Why is it so hard to rank for a keyword with a new page when you’re already ranking for it with an existing one? Does social media impact my ranking? And which social media channel should I invest my time in? What tips for an AU business wanting to appear in the US rankings? How will live streaming affect SEO? Do weak pages on your site damage the strong pages, should I kill off all my weak pages? What was the one business decisions (mistakes) that you wish you could go back and change? The truth is you’re a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention? Tools, websites, and articles mentioned: Search Engine Land SEO Round Table Inbound.org Viper Chill SEO by the Sea Seer Interactive Distill Google Analytics Piwik Google Search Console  Moz Crawling Tool  Screaming Frog Google Adwords Ubersuggest Keywordtool.io MOZ Open Site Explorer Majestic Ahrefs Buzzsumo Problogger Rand’s article about 2016 trends Video: https://www.youtube.com/watch?v=jW5tOXslB5Q Head to episode notes: https://therecipeforseosuccess.com/seo-small-business-interview-rand-fishkin/ Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course