The Week of November 17, 2023 Marketing and Business News: What GenZ’s Podcast Habits Can Teach Brands About Reaching The Coveted Demographic

In this week, stories include a heartwarming tale of a 71-year-old hiker and his Jack Terrier, a Thanksgiving twist with Safety Shot, ESPN BET, and Baskin-Robbins' "Turkey Day Fixins" ice cream. Insights into Gen Z's podcast habits, McDonald's and Crocs' $75 Grimace and Hamburglar shoes, Kraft Real Mayo's quest to make 'moist' the Word of the Year, and Walmart's star-studded 'Mean Girls' strategy for Black Friday. Stay tuned for thrilling business adventures and have a radical Thanksgiving!

Om Podcasten

Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile! Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners. Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education. As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend. Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.