In Conversation... with Katrina Kibben (The Power of Pronouns)

This week on "In Conversation..." with guest Katrina Kibben: The intersection between HR job posts and great copywriting How to ask better questions of our avatar (so we can inspire better answers) Why pronouns matters AND assumptions can be harmful Resources mentioned in the conversation: Katrina's website – katrinakibben.com RESOURCE: Job Post Writing Workbook – click here RESOURCE: Pronoun Guide for HR – click here

Om Podcasten

Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!