059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”)

Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product.   Episode Article: Anticipation and the Valuation of Delayed Consumption https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf   Mentioned In Episode: Apply for MASTERMIND Group (by Wednesday, November 10th) https://forms.gle/5DV4R1BnYNvrpy1M7   Click here to join the INCEPTION Accelerator waiting list. https://geoffkullman.com/accelerator   Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com

Om Podcasten

Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!