002: How PSYOPS uses story to influence behavior

You know stories can be a powerful “weapon” in your copywriting arsenal… but are you actually utilizing them to their fullest potential? In this episode, we look at the story structure used by PSYOP (US military’s psychological operations division) to turn assets, reform terrorists, and alter behavior patterns. Even for selling our client’s widgets, their approach to storytelling has a lot to teach us. You’ll learn the exact 8-part story structure developed and used by PSYOPs as well as what makes it so unique and persuasive. Here are the 8 elements to learn: Main Character Goal Antagonist Climax Resolution Motive Climax Character Residual Resolution Motive Click here to view the model: https://geoffkullman.com/wp-content/uploads/2020/09/IMG_0095-1.jpg *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com