Founder of Spartan and the Death Race, 3x Bestselling Author on Grit and High Performance--Joe De Sena

My guest today is Joe De Sena, the Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand. They have more than 250 events across 40 countries with over 1 million annual global participants.He is also the host of the Spartan Up podcast and is a New York Times Best Selling Author of three books: Spartan Up, Spartan Fit, and The Spartan Way.During our conversation we talk about how to build grit, his principals for high performance, and how he started the Spartan race.Spartan Race (minute 02:00)We're zoo animals (08:20)Dark places during a race (12:00)Leadership (14:30)Firework business growing up (18:30)Branding (22:00)Death Race (23:00)We quit too soon (28:00)Money doesn't buy happiness (33:45)His routine (35:00)Risk (39:30)Project he's working on (40:30)Sign up for my newsletter for a few useful and insightful things that have helped me over the last month. You can sign up by clicking here.LinkedIn-- Justin 'Hasard' LeeInstagram-- @justinfighterpilotFacebook--@justinfighterpilotThis episode was edited by Trevor CablerYou can review the show by tapping here and scrolling to the bottom where it says: "Write a Review." Thanks for the support 👊

Om Podcasten

*Ranked a "2019 Top Podcast* This is a podcast that brings transparency to top performers, careers, and topics. My name is Hasard Lee. I'm an active F-35 fighter pilot for the Air Force. One of the most important lessons I've learned is that you have to be selective with who you listen to--there's a lot of noise out there. The goal of this podcast is to find experts who are at the top of their field to share their insights based on credibility and experience. About the Host:"Major Lee has 9 years of experience flying both the F-16 and F-35. In 2016, he was selected as the 'Top Instructor Pilot of the Year' for the Air Force's largest F-16 Combat Wing. In 2017, he returned from Afghanistan where his squadron dropped the most ordnance since the opening days of the war. He's flown 82 combat missions and has 4 Air Medals."