Leveraging User Data with Betterment's PM

Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this talk Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discusses how and when to use SQL and Mixpanel for tracking events and behaviors.Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here