How to do Product-led SEO
We are living in a Product-led world where PQLs tend to replace MQLs, right? Maybe yes, maybe not. Traditional digital means of digital marketing such as SEO are still and will be effective. In this mind-blowing interview, Bernard Huang, Co-founder at Clearscope is showing us, in a step-by-step manner, how SEO should be approached in the product-led company so that it produces results even when we are still in an early stage. Key takeaways: - Is SEO a tactic early-stage founders should use - What type of content should we write while our product is still in early-stage - How can we make our content rank. The interviewee: Bernard was the SEO point of contact for all 500 Startups portfolio companies and co-founded Mushi Labs, an SEO consulting agency with clients including Strava, DoorDash, and AllTrails. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.