Behavior-Driven Customer Messaging for SaaS: Three Blueprints You Can Use
In the previous interview with Jane, she shared with us the most important events we need to take into consideration when emailing our customers. But what exactly should we send? In this interview with Jane Portman, Co-founder at Userlist, we are digging deeper into exactly what you need to send, what specific campaigns you need to have running. Key takeaways: - What to send, when to send it and how does this need to look - How to segment your campaigns according to users' product maturity - How to convert more free users with the right timely emails The interviewee: Jane Portman is a UI/UX consultant specializing in web application design, co-founder of Userlist and host of UI Breakfast Podcast. At Userlist, Jane's goal is to provide flawless UX and help users be awesome at their customer messaging. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.