497. Overcoming the Fear: Making Smart Investments in Your Business

Today, we want to address a challenge many of you face - overcoming the fear of making investments in your business. This issue isn't foreign to us either; we've been there and understand how it feels.Here's the reality: investing in your business, whether it's in team, equipment, or space, is essential for growth. But the aspect that most often falls through the cracks is investing in your own education, coaching, courses, or programs. This might be because of unfamiliarity or simple fear.Looking back, we remember feeling scared the first time we joined a mastermind for $2,500 a month. It was a substantial leap of faith for us. We were a decade into our business, but something wasn't working. Frustration was mounting, and so was our debt. We knew something had to change. We weren't about to shut down, but we needed to invest to save our business, our minds, and our mindsets. And despite the initial fear, it was worth it. The returns we received from that investment shaped our approach to investing in ourselves and our business.And remember, sometimes, the investment you're most scared to make is the one that can save your business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:The Hustle Daily ShowListen to The Hustle Daily Show, hosted by Zackary Crockett, Jacob Cohen, Rob Litterst, and Juliet BennettThe Hustle Daily ShowHubSpotGet started for free with HubSpot CRM!HubSpot CRM