#28 Understanding customers to find product/market fit - with Jim Semick Founder @ProductPlan

Jim Semick works for more than 20 years in Product Management. About 8 years ago he was looking for the next big challenge in his life. He quit his full-time job with two kids and no clear business idea. What he had back then was a great and motivated co-founder as well as the vision to make Product Managers' lives easier.  In this episode, Jim talks about the importance of having a clear vision of how to build a company with your co-founder before you even have a business idea. Next to that, Jim shared what he did to identify a problem that was worth solving which later translated into his company ProductPlan.    Table of content: 0:30 - Intro Jim Semick 3:40 - From Product Manager to founder 6:20 - Evaluating & entering markets 13:45 - Dealing with uncertainty as a founder & former PM 15:30 - 30 in-depth customer interviews 17:20 - Bootstrapping instead of raising money? 19:50 - Reducing uncertainty the lean way 25:50 - Making the first hire to build a new product 28:05 - Why you don’t need to raise money 33:00 - Two things you should know when you’re working on an idea    Jim on the internet: Website: https://www.jimsemick.com/  Jim's books & articles: https://www.jimsemick.com/writing/ ProductPlan: https://www.productplan.com/ Linkedin: @jimsemick Twitter: @jimsemick   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍 Website: https://www.product-bakery.com/