195 | 8 signs it's time for a business REFRESH with Brie Morrissey of BK Branding Co

Your online presence is your employee that works 24/7/365--and today I'm hosting Brie Morrissey of BK Branding Co to talk about 8 signs your business needs a REFRESH!  In this episode, Melissa Klug checks in from Kyoto, Japan, to discuss the crucial role of branding in the organizing industry with expert Brie Morrissey. Brie, a former Pro Organizer Studio employee, now specializes in helping professional organizers enhance their online presence to attract more clients. They explore the significant impact of visual branding, effective website design, and proper use of fonts. Listeners will learn about the importance of maintaining up-to-date branding, aligning business models with current services, and making strategic brand refreshes. Tune in to gain actionable insights on how to build a cohesive and attractive brand that will elevate your organizing business. TIMESTAMPS: 00:00 Introduction from Japan 00:30 Meet Brie Morrissey: Expert in Online Presence 01:11 Brie's Journey and Expertise 02:23 The Importance of Branding and Websites 05:58 User Experience and Branding Strategies 11:26 Signs It's Time for a Rebrand 14:46 Practical Tips for Rebranding 23:55 Adapting to Business Changes 30:50 Staying Competitive in the Market 34:05 Expanding Your Business to a New Location 35:24 Rebranding After Acquiring a Business 37:36 Raising Prices and Enhancing Brand Perception 40:11 Attracting High-Quality Employees Through Rebranding  42:03 The Importance of Investing in Professional Branding 45:09 Efficient Design and Branding Processes 48:30 Affordable and Effective Branding Solutions 01:02:21 Conclusion and Final Thoughts