The Privacy Advisor Podcast: Johnny Ryan on why ad tech's in trouble

In this episode of the podcast, PageFair's Johnny Ryan talks to host Angelique Carson about why ad tech is in trouble. Essentially, the industry faces a consumer revolt of sorts given the strict consent requirements under the pending GDPR and ePrivacy Regulation. Consumers indicate they're likely to opt-out en masse, and advertisers are faced with a new world from the Wild Wild West they'd been operating under previously.