The Reality of a Rapidly Growing Business With Aaron Keay: Chairman, The Alkaline Water Company | #ThePlaybook 485

Aaron Keay, Chairman of The Alkaline Water Company, sits down to provide his insights about the real day-to-day responsibilities for a chairman, as well as why it’s sometimes important to take a “granular” approach as a leader. Keay and host of #ThePlaybook, David Meltzer, chat about a wide range of topics including the value of influencers who do more than just put their name behind a product, how digital marketing has changed how marketers approach partnerships, and how they incorporate philanthropy into their business. The pair also discuss how The Alkaline Water Company’s new partnership with NBA legend Shaquille O’Neal has opened new avenues for the brand.